Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Sunday, 30 March 2014

Tell me about this Yammer thing

I’ve been to a few companies recently that have been using Yammer as a business tool. If you’ve got offices that are spread out, or if your workforce aren’t usually in the office, then it provides an easy way for people to be able to share things – like comments, documents, or images. And you can form groups so discussions, that are only relevant to a small group of people, stay within that small group or team.

Yammer started life in 2008 and was bought by Microsoft in 2012. It’s described as an enterprise social network. That means it’s not a public social network like Facebook, it’s for internal communication between members of an organization or group.

It’s free, it’s very easy to use (if you’ve ever used Facebook), and it provides a private and secure place for discussion. The simplest way to use Yammer is from your browser (Explorer, Firefox, Chrome, etc), and you can download the app for your smartphone or tablet.

It’s easy to set up and use, but I thought I’d put together some instructions for new users, so they know how to get on and start using it.

To sign up, go to www.yammer.com. You’ll see a large box in the middle of the page:
 



Type in your company e-mail address – you can’t use your personal e-mail address because it won’t work.

Complete your Yammer profile and add a photo. New people in your organization may not be familiar with who you are and your particular skill set.

You can join groups and follow topics that are relevant to you. If Yammer gets very busy with people posting, you won’t want to be informed every time there’s a new post. So, click on the three dots in the upper right-hand corner. In the drop-down menu, select ‘Edit Profile’. Then select ‘Notifications’ from the list on the left, and then choose how often you want to receive notifications. ‘Save’ your choice. There’s a ‘Back Home’ box top-left to get back.

You can also follow other people – that way you get to see what they’re posting.

When you come to use Yammer on subsequent occasions, you simply click on ‘Log In’ on the right of the top menu bar.



Now you can start to use Yammer.

You can post messages – these can be comments, questions, updates. You can post links to articles or blogs elsewhere on the Web.

You can follow people, which means that you want to view messages from them in ‘My Feed’. It’s not like a friend request. They don’t have to agree. They don’t have to follow you back.

You can read what other people are posting and get a feel of what’s going on across the organization.

You can ‘Like’ other people’s posts.

You can find out more about people in your organization by reading their profile.

You could start your own group or join existing groups.

You can upload pictures. You can organize events/meetings. You can survey what people think about things

You can use topics so that all the posts are around a specific topic. To add a topic to a post, click ‘add topic’ while writing the message or you can use a hashtag. You can also add topics to a published message by clicking ‘more’. Hashtags (#) are used to identify what posts are about and to make finding information easier.

You can search for information in the search box near the top of the page. This will find whether anyone else has posted about a particular topic.

And you can send a direct message in three ways. Use the @ sign followed by the user’s names. As you start to type the name, a drop-down menu will give you suggestions. You can send a private message:
  • Click ‘Inbox’ in the left column.
  • Click ‘Create Message’ on the right sidebar.
  • Select ‘Send Private Message’.
  • In the ‘Add Participants’ field, start to type the person’s user name. A drop-down list of matching user names appears.
  • Select the name of the name of the person you want to send the message to.
  • Write your message, and then ‘Send’.
And you can send a message through ‘Online Now’:
  • Click ‘Online Now’ in the bottom-right corner.
  • Start writing the person’s name. A drop-down list of matching user names appears.
  • Use the up and down arrows, and ‘Enter’ to select a name. A message box opens.
  • Write your message, and then ‘Send’.
Recipients are notified that they have a message.

Unbelievably, Yammer refers to all communications inside Yammer as “Yams”. Yams are sorted into various feeds. A feed, if you’re new to social media, is a way of keeping you up-to-date with content that other people are posting.

I think many organizations would benefit from an internal social media tool. There are alternatives to Yammer available, but I think it can be very useful within an organization to help with communication. And it can be fun!

Sunday, 9 February 2014

Social media update

Figures suggest that just about every successful company not only has a Web site, but also uses social media successfully. I thought it was time to take another look at what successful companies are up to and how they can monitor their success.

So just to recap, the big players in social media at the moment are probably Facebook, Twitter, LinkedIn, YouTube, Google+, and Pinterest. Published figures suggest that 72 percent of all the adults who are online use social networking sites. It’s also reckoned that 92 percent of companies use social media for recruitment. And 86 percent of employers say they research potential job candidates on social networks. Facebook claims to have over 1.19 billion users per month, and it has 728 million users each day. It also has around 9 million photos uploaded each month. 1 in 5 of 18 to 24-year-olds use Twitter each day, and Twitter say they’re adding 300 thousand users per day. Similarly, LinkedIn is growing – it increased by 105 percent between 2011 and 2013. And, of course, Facebook has got a lot attention this past week from the media and individual with its Look Back (https://facebook.com/lookback) short films showing what you’ve done on Facebook over the past 10 years

What many organizations are now setting as a social media goal is having ordinary users speak out for them. ‘Advocacy’ is the word that’s been hijacked for use in this situation. Companies are identifying potential customers or users and building strong relationships with them so that the customer will promote the product or company strongly on social media sites. So how can you build these important relationships? Feedback is an obvious way. Listen to what people are saying on social media and respond appropriately and quickly. To do this effectively, the social media team need to be integrated into the marketing and communications teams at a company. It doesn’t work if they are isolated within the organization. ‘Likes’ are an important place to start. Encourage people to ‘like’ your page, or ‘favorite’ a tweet.

It’s important that your social media presence has good content. You want people to keep coming back to read more. You can publicize products, and you can add more information about how to use your products, as well as answering users’ questions. You publicize great thing that staff or the company as a whole has done. This could be charity events, or prizes received. And you can advertise jobs. Make sure that good content is updated regularly and frequently. Then the next stage is to get product users to start adding content – photos of them using the product, reviews, how they used it to do something extra to its design spec! It’s at this stage that you can start monitoring and measuring interactions. Facebook pages contain lots of data. If you want measurement tools, there are: Crowdbooster, Demographics Pro, Moz Analytics, Simply Measured, Social Crawlytics, and True Social Metrics. If you want to listen to what people are saying (the technical term is sentiment) you can try Radian6, RowFeede, Sysomos, Topsy, or Vocus. For monitoring and responding there’s: BuddyMedia, Buffer, HootSuite, Meshfire, SocialEngage, and Sprout Social.

Not all social media has to be externally facing. You can have internal social media – allowing people from other departments to comment on developments, increase cross-team collaboration, and generally build up rapport between people. I’m very familiar with Microsoft’s Yammer, which is free and creates an easy-to-use forum. Other, similar, products are Chatter from Salesforce, Basecamp (which comes with a 60-day free trial), and Jive (originally called Clearspace).

If you start on social media, there are some terms that you need to be familiar with – for example sentiment, influence (measured by Klout and Social Authority), conversation drivers, engagement, timing, Click Through Rate (CTR), and followers and fans.

Get social media right, and you’ll stay in business. Get it wrong, or ignore it, and your organization could be heading for all sorts of trouble.

Sunday, 26 January 2014

The Arcati Mainframe Yearbook - user survey findings

The Arcati Mainframe Yearbook 2014 is now available for download from http://www.arcati.com/newyearbook14 – and it’s FREE. Each new Yearbook is always greeted with enthusiasm by mainframers everywhere because it is such a unique source of information. And each year, many people find the results of the user survey especially interesting.

The results came from the 100 respondents who completed the survey on the Arcati Web site between 1 November and 6 December 2013. 51% were from North America, 33% were from Europe with the remainder from the rest of the world.

Half of the respondents worked in companies with upwards of 10,000 employees worldwide. Below that, with 24 percent of respondents, were staff sizes of 1001-5000, 10 percent with staff sizes of 0-200, nine percent with staff sizes of 201 to 1000, and only seven percent with staff sizes of 5001 to 10,000. In terms of MIPS, 28 percent had 1000-10,000 MIPS, down again from last year’s figure of 36 percent. 16 percent had under 500 MIPS, only 15 percent had 500-1000 MIPS, 13 percent had 10,000 to 25,000 MIPS, and 17 percent had over 25,000 MIPS installed.

Looking at MIPS growth produced some interesting results. 71 percent of sites of mainframe installations are experiencing some growth, with three sites claiming growth in the region of 26-50 percent. Only eight percent of sites are reporting a decline in mainframe capacity growth. 11 percent of sites are not expecting any kind of change in their MIPS this year. Small sites (32 percent) are most likely to have seen some kind of decline or to have stayed the same, and yet, in complete contrast, they were more likely to see growth in the 26-50 percent range. While some larger sites (above 10,000 MIPS) did report a decline or no growth, the majority were anticipating some kind of growth possibly up to 50 percent per year. Mid-range respondents were typically expecting some kind of growth (89 percent of sites). It is a confusing picture with nearly a third of small sites, 10 percent of medium sites, and 17 percent of larger sites showing no growth or a decline. Perhaps sites have been holding off on growth until the global economic climate brightens up.

The survey looked at whether sites currently used their mainframe for cloud computing. Only seven percent of respondents said they did. The survey also asked whether respondents were planning to adopt cloud computing as a strategy. 50 percent said they weren’t at present. 16 percent thought some mainframe applications would be cloud enabled in the future. And 15 percent  claimed that some of their applications are using the cloud model.

There’s been a huge growth in the use of social media in recent years, and the survey wondered whether those people “using their dad’s technology” found social media (Facebook, Twitter, Youtube, etc) useful for their work on the mainframe. 18 percent said that they did, with 13 percent not sure, and the rest not using it at all. With IBM having Facebook pages dedicated to IMS, CICS, and DB2, it seems a shame if they’re not being used.

With the growth in number of software products that allow users to monitor the mainframe from a browser on a tablet/iPad or smartphone, the survey looked at whether mainframers were using these devices to monitor or control their mainframe. Only nine percent said that they were.

Another hot topic through 2013 has been Big Data and all the things associated with that (such as Hadoop). The survey asked whether sites had any plans to use Big Data. Just two percent of sites said that they were already using Big Data, with a further 12 percent planning to do so.

The survey also asked about BYOD (Bring Your Own Device). It wanted to know how important sites thought it was to make mainframe data available to other platforms. 78 percent of sites said that it was very important to the way they work at the moment. Three percent are in the planning stage, and nine percent expect to do some work on this in the future. When it comes to how important is the idea of people using their own devices (BYOD) to access mainframes, 15 percent of sites said it was very important to the way they work now – but 47 percent said it wasn’t important.

Anyway, full details of the responses to many other questions can be found in the user survey section of the Yearbook. It’s well worth a read.

The Yearbook can only be free because some organizations have been prepared to sponsor it or advertise in it. This year’s sponsors were: Software Diversified Services (SDS), Software AG, zIT Consulting, and CA Technologies.

Sunday, 21 April 2013

Wisdom of crowds?

There’s a theory that if you take into account the collective opinion of a group of individuals rather than a single expert, then the large group’s aggregated answers to questions involving just about anything is typically just as good as, and often better than, the answer given by any individual expert within the group. This is called the wisdom of the crowd.

Of course, so-called experts aren’t necessarily that expert. Most complicated court cases seem to involve expert witnesses disagreeing over the right conclusions to draw from the evidence. Similarly, psychology studies have found, for example, that experienced parole board members are no better at deciding whether a prisoner will offend again than ordinary members of the public. Worryingly, other studies have found similar results with experts being no better using their expertise than members of the public.

So what has this got to do with anything? Well, as you probably have guessed from these blogs, I’ve been doing a lot of work on social media recently with companies and charity groups. We were chatting about how to use LinkedIn, and they wanted to take a look at my profile to see what areas of expertise people thought I had. If you want to play along at home, the URL is http://www.linkedin.com/in/teddolls. At the bottom of the page is the skills and expertise section. The way it works is LinkedIn members can endorse the skills or expertise of others. And, gradually, using the wisdom of crowds, a person’s expertise profile should, pretty much, match up with their real-life skills and expertise – you’d think!

So, I listed my skills – an embarrassing process in itself – and then we compared them to what ‘the crowd’ think are my skills. I thought as I’ve been blogging since 2005, and I blog on the Destination z site each month, and I’ve written blogs that have been published as written by other people, ‘blogger’ ought to be there. I write articles that have been published in numerous publications and Web sites, so ‘writer’ ought to be there. I edited Xephon’s Update journals for 20 years and I’m editorial director for the Arcati Mainframe Yearbook, so ‘editor’ should be there. I’ve been associated with mainframes for thirty years, so ‘mainframes’ should be there. I chair the Virtual IMS user group and Virtual CICS user group – so ‘CICS’ and ‘IMS’ should be there.

I’ve also done coaching work with individuals, and a few years ago qualified as a hypnotherapist. I’ve also passed NLP exams. I see clients for these, so ‘hypnotherapy’ and ‘NLP’ should be there. And, for the past five years, I’ve been designing and building Web sites for people – so ‘Web designer’ should be there. And, of course, with my recent focus on it, ‘social media’ should be right up there.

The actual scores on the doors suggest a slightly different profile: 14 Mainframe, 14 CICS, 12 Hypnotherapy, 9 Technical writing, 9 NLP, and 9 IMS DB/DC. Blogging has only 5 votes; as well as technical writing, I have 6 for writer; 5 for editing; and yet I have no endorsements for social media or Web design!

Now, I know it’s still early days, and there aren’t that many endorsements at all yet, and probably, over time, the endorsements will come to match the work I’m actually doing, but it did seem surprising that it should be so different, with some area of ‘expertise’ so lacking in any endorsements. I just wondered whether other people were finding the same thing.

Or maybe, it’s me. Maybe I have an incorrect idea of what I am good at, and there is wisdom in the crowd!

Sunday, 9 January 2011

Mainframe computing 2011

This is the time of year when people make predictions for what we can expect to see in the coming year, so here are my predictions...

I predict that the Arcati Mainframe Yearbook will appear in early January and be downloaded by around 15 000 mainframe professionals. The Yearbook includes an annual mainframe user survey, an up-to-date directory of vendors and consultants, a media guide, a strategy section with papers on mainframe trends and directions, a glossary of terminology, and a technical specification section.

I also predict the Virtual IMS user group will restart its virtual meetings and newsletters early in the New Year. Virtual IMS is a user group established as a way for individuals using IBM's IMS hierarchical database and transaction processing systems to exchange information, learn new techniques, and advance their skills with the product. The first virtual meeting takes place on Tuesday 8 February at 10:30 CDT. The presentation is by Fundi Software’s Jim Martin and is entitled, “Solving the problem when IMS isn't the cause”. Users might report slow response time from IMS, but you suspect that other systems are responsible. For example, what appears to be an IMS performance problem could be a CICS, DB2, WebSphere, or z/OS performance problem. Your challenge is to correlate performance data in IMS with activity in these other systems in order to discover the cause of the slow response time. This talk will explain how to do it.

With all the hype about cloud computing, 2011 is the year cloud computing will become commonplace. In many ways, this is a major technology change that is being driven by users. They like the simple life (or should I say, we like the simple life). It’s very easy to turn on your browser and have all the applications you want just there waiting for you – like the apps on your phone. You then use the applications as you want them. Users are looking for the same simplicity in their working environment and organizations are going to have to provide this paradigm-shift way of working.

And talking of smart phones, I predict that the device of choice is not going to be a small laptop or netbook, but a large smart phone (or small tablet). Something that you can fit in your pocket, but has everything you need to do a day’s work on it. And, of course, cloud computing makes this easier too.

I predict there will be more GUI-looking software on mainframes so that youngsters will feel right at home using the technology. And I predict there will be much more mainframe automation going on – which will allow the few experts available within an organization to do more work with fewer resources.

Social media will have embraced all sizes of businesses, so if you want to find out what IBM or any other major (or less major!) vendor is up to, you’ll be able to do it in the Twitter, Facebook, whatever, environment you are currently familiar with.

In the consumer market, I predict more people watching TV programmes through laptops and smart phones. It’s so easy and convenient to catch the latest news on a smart phone.

I predict that mainframes will NOT disappear in 2011.

I predict the arrival of more mainframe monitoring apps on smart phones – so you know straightaway if there is an issue with the network etc. You’ll then pull out your tablet or laptop and solve the problem using the nice GUI on the software.

I’d also like to predict world peace and harmony – maybe next year!