Enterprise Social Networking

Enterprise Social Networks are identifiable by the fact that they integrate with existing platforms and applications and they appeal directly to end users. In effect, they bring the benefits of social media to the enterprise. So how would you recognize an Enterprise Social Networking (ESN) product? It would be something like Microsoft’s Yammer, Jive Software’s Jive, Salesforce’s Chatter, and IBM’s Connections. In fact, those are Gartner’s four leading products in the sector (Gartner Inc “Magic Quadrant for Social Software in the Workplace” by Nikos Drakos et al, September 2013).

Drakos and colleagues estimated the market will be worth $1.4 billion in revenue by 2016, and described it as “dynamic and highly competitive”. Gartner looked at the top 20 vendors in the sector. Apart from the top four mentioned above, Gartner’s Visionaries were: Google, Telligent (Zimbra), SAP, Cisco, and Acquia. The Niche players were: OpenText, Huddle, blueKiwi, Igloo, Novell, Liferay, and Zyncro. And the Challengers were: Tibco Software, VMware, NewsGator, and Atlassian.

According to Gartner, “Leaders are well-established vendors with widely used social software and collaboration offerings. They have established their leadership through early recognition of users’ needs, continuous innovation, overall market presence, and success in delivering user-friendly and solution-focused suites with broad capabilities”.

If you’re thinking of getting an Enterprise Social Network, what are you going to use it for? “S.O.C.I.A.L. – Emergent Enterprise Social Networking Use Cases: A Multi Case Study Comparison”, by Kai Riemer and Alexander Richter (2012), analysed nearly 7500 messages from across five mature networks and found that virtually all the messages could be grouped into one of eleven generic categories. They were:

• Problem solving – what can I do with x that I can’t do with y?
• Idea generation – how we can make this group more useful to its members?
• Status updates – I’m in my weekly meeting with customers
• Work coordination – @bob Can you raise tom’s permissions
• Information storage – checklist for H&S
• Discussion and opinions
• Input generation – #NHF recommends
• Meeting organization – I can’t make that time, can we shift to 4pm?
• Event notifications – 19 May for leaving drinks.
• Social praise – thanks for all your hard work on cut-over day.
• Informal talk – congratulations on your new baby.

Gartner has suggested that the business objectives of Enterprise Social Networking projects are to:

• Improve general communication and information sharing
• Boost team productivity and effectiveness with projects and business processes
• Support communities that stimulate learning and innovation, diffuse best practices, and encourage peer-to-peer networking that strengthens professional and interpersonal relationships.

So let’s take a brief look at those market leaders.

Yammer was launched in 2008 and was bought by Microsoft in 2012. The plans seem to be that it will tightly integrate with Office, SharePoint, and application programs running on Windows. Yammer lives in the cloud and looks pretty much like Facebook, so users can find their way round it fairly easily. With Office 365, sites can run their Microsoft infrastructure in the cloud too.

Jive Software’s Jive was previously known as Clearspace, then Jive SBS, then Jive Engage. Jive (the company) was founded in 2001. Salesforce.com was founded in 1999, and provides a variety of different services to its customer base. Both offer a Facebook-like product.

IBM’s product is IBM Connections. It was announced at Lotusphere in 2007, and is currently at Version 4.5. Its components include a homepage, microblogging, profiles, communities, ideation (the ability to crowdsource ideas), media gallery, blogs, bookmarks, activities (a tool for groups of people to work together on a specific project or task), files, wikis, forums, and a search facility.

The ten IBM Connections components are J2EE (Java 2 Platform, Enterprise Edition) applications that are hosted on IBM WebSphere Application Server. In this way, the components can be hosted independently of each other, and large-scale deployments can be supported.

Importantly, if this is going to get any take up outside of IBM-controlled environments, IBM Connections uses plug-ins to integrate into existing applications, including:

• IBM Notes
• IBM Sametime
• Microsoft Office
• Microsoft Outlook
• Microsoft Windows Explorer
• Microsoft Sharepoint
• RIM BlackBerry
• Apple iPhone / iPad / iPod Touch
• Google Android Phones
• WebSphere Portal.

There’s also platform support for IBM WebSphere Application Server V8 and DB2 10, as well as support for the IBM i operating system.

It’s likely that once people start to use them, Enterprise Social Networks will take on a life of their own and new uses will be found for them. My feeling is that their use will continue to grow and you’ll begin to find them embedded in every organization that you visit – and you’ll find people checking them on their smartphones and tablets when they’re out and about.

All change!

It’s been a funny old week. IBM offering apps for mobile phones instead of sticking strictly to big iron, and Google buying a slew of IBM patents. When the British surrendered to the rebel American army at the end of the war of independence they played a tune called the world turned upside down. That’s what this week feels like.

It seems that Windows 7 smartphones aren’t really up there with the top three yet, because IBM has only made its app available to the app store for iTunes, Android, and the teenagers’ favourite, Blackberry. For IBM, the idea is to make their social networking platform, IBM Connections, available on smartphones – like Facebook and Twitter (and other social media). To be fair, you could access IBM Connections through a browser on these phones, but now there’s a proper app. Obviously there are different processes for making the app available for the different organizations, which will affect how quickly it will be before you can download the app on your device. The good news is that the app is free.

So what is IBM Connections? According to IBM’s Web site: “IBM Connections is social software for business that lets you access everyone in your professional network, including your colleagues, customers, and partners.

“The latest capabilities in IBM Connections, such as Moderation, Ideation Blogs, and the Media Gallery, enable you to embrace networks of people who are engaged and to work in transparent and nimble ways to create business value.”

It seems that the ideation and media gallery modules are natively available in the mobile apps. This allows users to vote on ideas, comment on ideas, and manage the ideas from their phones. In addition, users can take photos and upload them – so they can be shared immediately.

Built in to IBM Connections 3 are ‘moderation’, ideation blog’ and ‘media widget gallery’. Moderation allows users to review content in blogs, forums, and files before lications and approve, reject, or delete as appropriate. There’s a template available for each community to generate ideas, gather feedback, and come to consensus on the best ideas. This is the ideation blog. The media gallery widget is obviously somehwere to upload and share photos and videos.

Meanwhile, Google has confirmed that it bought 1,029 patents from IBM. These include SEO, servers, routers, relational databases, object-oriented programming, and fabrication and architecture of memory and microprocessing chips. It seems that no-one is revealing how much was paid.

Why would they buy so many patents? Perhaps to avoid litigation because they are using someone else’s idea. Or perhaps it’s to stop a rival company using someone else’s idea. It may be little more than synchonicity that Google has recently launched it’s Facebook-like Google plus. The more cynical among you may suggest they are looking for a way to stop Facebook doing something as yet undisclosed that will affect their business! Or it could be to do with the Android versus iPhone smartphone war. Or maybe its because Oracle is seeking billions of dollars in damages and royalties because of Google’s use of Java in Android phones. Or maybe, late in the day, Google has realized how important patents are in the modern business world.

Interestingly, Google was after 6,000 patents from Nortel Networks, but lost out to a consotium including Apple and Microsoft, who paid $4.5 billion for the patents. This could be the year of patent sales.

So there you have it. A week when the king of big iron turns up on the smallest of smart devices, and when Google gets itself a stash of patents. What will next week bring?