If you’ve not come across the Arcati Mainframe Yearbook before, it has been the de facto reference work for IT professionals working with z/OS (and its forerunner) systems since 2005. The Yearbook includes: an annual mainframe user survey; a mainframe strategy section with papers on mainframe trends and directions; an up-to-date directory of mainframe vendors, consultants, and service providers; a guide to useful sources of mainframe-related information; a glossary of terminology; and a mainframe evolution section. Each year, the Yearbook is downloaded by over 21,000 mainframe professionals. The current issue is still available at https://itech-ed.com/arcati/.
So, very shortly, many mainframe professionals will receive an email telling them that we have started work on the 2023 edition of the Arcati Mainframe Yearbook. If you don’t hear from us, then email arcati@itech-ed.com and we will add you to our mailing list.
One of the things that the Yearbook is well-known for is its inciteful user survey. All mainframers are invited to complete the user survey by Friday 25 November. Everyone who does complete the survey will receive a FREE PDF copy of the survey results in January, in advance of the publication of the full Yearbook. This year's annual survey can be found at https://itech-ed.com/AMY23/usersurvey23/. The identity and company information of all respondents is treated in confidence and will never be divulged to third parties. And any comments made by respondents will be anonymized before publication. If you’re in a Zoom or Teams call with mainframers from other sites, or if you attend user group meetings or conferences, or just hang out with mainframers from other sites, please pass on the word about this survey. We’re hoping that this year’s user survey will be the most comprehensive survey ever. The more users who complete the survey, the more accurate a picture of what's happening in the mainframe world we can produce, and therefore the more useful the survey report will be. Current estimates suggest that there are somewhere around 3,000 mainframes in use world-wide.
Anyone reading this who works for a vendor, consultant, or service provider, can ensure their company gets a FREE entry in the vendor directory section by completing the form, which is at https://itech-ed.com/AMY23/vendorentry/. This form can also be used to amend last year’s entry.
Also, as in previous years, there is an opportunity for organizations to sponsor the Yearbook or take out a half-page advertisement. Half-page adverts (5.5in x 8.5in max landscape) costs $990 (that's UK£890 or €985 Euros). To put that cost into perspective: for every dollar you spend on an advert, you reach around 25 mainframe professionals.
Sponsors get a full-page advert (11in x 8.5in) in the Yearbook; inclusion of a corporate paper in the Mainframe Strategy section of the Yearbook; and a logo/link on the Yearbook download page on the iTech-Ed website. All this for just $2590 (that's UK£2200 or €2560 Euros). To put that cost into perspective: for every dollar you spend on sponsorship, you reach around 9 mainframe professionals.
Last year’s sponsors and advertisers were: Broadcom Mainframe Software Division, Model9, Vanguard integrity Professionals, Action Software International, DataKinetics, Enterprise Systems Associates, Inc (ESAi), Fujitsu, Information Technology Company, Key Resources Inc, Tone Software, ZETALY.
Vendors, consultants, and service providers can let me know, either by email or by ticking the appropriate box at the end of the entry form (at itech-ed.com/AMY23/vendorentry/), whether they wish to advertise in or sponsor the Arcati Mainframe Yearbook 2023. All entries need to be with us by Friday 25 November.
Clearly, not an opportunity to be missed. The Arcati Mainframe Yearbook 2023 will be freely available for download in January next year. Let me thank, in advance, everyone who will help to make the new Yearbook such a success.
Find out more about iTech-Ed here.
No comments:
Post a Comment