The Arcati Mainframe Yearbook has been the de facto reference work for IT professionals working with z/OS (and its forerunner) systems since 2005. It includes an annual user survey, an up-to-date directory of vendors and consultants, a media guide, a strategy section with papers on mainframe trends and directions, a glossary of terminology, and a technical specification section. Each year, the Yearbook is downloaded by around 15,000 mainframe professionals. The current issue is still available at www.arcati.com/newyearbook12.
Very shortly, many mainframe professionals will receive an e-mail telling them that Mark Lillycrop and I have started work on the 2013 edition of the Arcati Mainframe Yearbook. If you don’t hear from us, then e-mail email@example.com and I will add you to our mailing list.
As in previous years, we’re inviting mainframe professionals to complete the annual user survey, which will shortly be up and running at www.arcati.com/usersurvey13. The more users who complete the survey, the more accurate and therefore useful the survey report will be. All respondents before Friday 7 December will receive a free PDF copy of the survey results on publication. The identity and company information of all respondents is treated in confidence and will never be divulged to third parties. And any comments made by respondents will be anonymized before publication. If you go to user group meetings, IOD, GCE Europe, etc, or just hang out with mainframers from other sites, please pass on the word about this survey. We’re hoping that this year’s user survey will be the most comprehensive survey ever. Current estimates suggest that there are somewhere between 6,000 and 8,000 companies using mainframes spread over 10,000 sites worldwide.
Anyone reading this who works for a vendor, consultant, or service provider, can ensure their company gets a free entry in the vendor directory section by completing the form, which will be at www.arcati.com/vendorentry. This form can also be used to amend last year’s entry.
Also, as in previous years, there is an opportunity for organizations to sponsor the Yearbook or take out a half-page advertisement. Half-page adverts (5.5in x 8.5in max landscape) cost $750 (UK£460). Sponsors get a full-page advert (11in x 8.5in) in the Yearbook; inclusion of a corporate paper in the Mainframe Strategy section of the Yearbook; a logo/link on the Yearbook download page on the Arcati Web site; and a brief text ad in the Yearbook publicity e-mails sent to users. All this for just $2200 (UK£1300).
To put that cost into perspective: for every dollar you spend on an advert, you reach around 20 mainframe professionals.
The Arcati Mainframe Yearbook 2013 will be freely available for download early in January next year.